Motion is Emotion
Motion design isn't just about aesthetics; it's about guiding the user's attention and communicating state changes through movement. When done correctly, it feels like an extension of the brand's personality.
The 12 Principles of Animation in UI
We adapt Disney's classic principles to the web. Timing, squash and stretch, and anticipation are all used to make digital interfaces feel more biological and less robotic.
Anticipating User Intent
Micro-interactions that respond to mouse proximity or scroll velocity create a sense of direct manipulation, which significantly increases user engagement and trust.
#UX Design#Motion Graphics#User Behavior